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Shanghai International Advertising Festival is devoted to build up an international communication platform for international professional talents, capital, technologies, and business to communicate and exchange, as the government announced major festival projects of Shanghai. SHIAF will make full use of the platform, helping Chinese advertising enterprises and brands to expand in overseas market and become the first stop for international advertising enterprises to enter the Chinese market.

APPPEXPO(Shanghai),sponsored by DonghaoLansheng(Group)Shanghai Modern International Exhibition Co., Ltd, has a history of 28 years. It is also a world’s famous brand exhibition certified by the International Exhibition Industry Association UFI. Its purpose is to provide a one-stop solution for advertising and sign industry, get through the relationship between upstream and downstream, and explore the new development of advertising and sign in the future.

The CPC Central Committee and the State Council attach great importance to brand development undertakings. On April 24, 2017, the State Council approved to set May 10 of each year as "China Brand Day". Since 2018, China Brand Day events have been held in Shanghai for consecutive three years. Guided by Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, the 2020 China Brand Day Online adheres to the New Development Concept, focuses on the supply-side structural reform